The Florence Collection

The Florence Collection by Lift. Built for the real days.

Shaped by real conditions. Not perfect ones.

The Florence Collection comes straight from John and Nathan’s sessions. Choppy channels, reefy takeoffs, long downwind lines. When conditions don’t line up, this gear still shows up.

Every board, wing, and component solves something the Florences were chasing. Earlier lift, smoother glide, better control when it counts.

JUST DROPPED

Florence M6 Mast - 30"

Florence M6 Mast - 30"

Florence M6 Mast - 30"

$1,920.00
$1,920.00
Florence 91 X Front Wing

Florence 91 X Front Wing

Florence 91 X Front Wing

$1,280.00
$1,280.00
Florence 71 X Front Wing

Florence 71 X Front Wing

Florence 71 X Front Wing

$1,180.00
$1,180.00

Downwind Sessions

A conversation on gear, flow, and why downwind riding is pushing foil design forward.

Watch the Session

LIMITED RELEASE

Shaped by Jon Pyzel. Dialed by John Florence and Nathan Florence.

This board isn’t a prototype, it’s the one they ride. Built for crossover prone/foil performance, it paddles early, holds speed on steep faces, and releases clean when it counts.

Only available while this run lasts.

Lift Foils

6’0 60L Florence X Pyzel

$2,200.00
$2,200.00
Sale Sold out
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"It’s insane where the design has gone, because it makes it so effortless and easy. "

John Florence

Florence Masts

Mast tuned for stiffness, reduced drag, and multi-discipline versatility.

Florence Collection Wings

Wings tuned for speed, control, and offshore lines.

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Florence Collection Boards

Boards shaped for paddle power and real conditions.