The Lift Story
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Lift is a family run business operating out of Puerto Rico since 2011. We’ve been riding the products we’ve been making since the beginning, so the constant pursuit for the ultimate ride has always been a part of our DNA. We don’t cut corners. We just obsessively try to perfect.
In 2013, our co-founder Nick Leason- an engineer and avid surfer- came up with the idea for the original eFoil, applying the technology from smart phones, electric vehicles and even drones into a board that would let its rider fly above any body of water without needing to be propelled by wind or waves.
When we announced the efoil concept, it immediately went viral.
It took years of R&D, components sourcing, design, and engineering, but once it was ready, there was no doubt that it deserved a worthwhile place on the cutting edge of water sports. It took on a life of its own and we’re now very proud to say that we’ve shipped thousands of boards world-wide from the same facility where we started.
The experience of being able to fly over any body of water is now truly available to users around the globe.
As our company has continued to grow, we’ve built out a family of over a hundred demo locations around the globe. We’ve also introduced four board sizes to be able to accommodate riders of different sizes and styles, and moved from the original E1 model to the E2, offering over an hour of ride time at 25mph.
Today, we still stay true to our roots.
We also continue to perfect our classic foil lineups, working with legendary board shapers and top carbon fiber suppliers to offer the highest-performance foil setups available on the market today. Top professionals from Laird Hamilton to Kai Lenny have trusted Lift’s classic foils in the most extreme conditions and are now part of our ever-growing family, giving us constant feedback that we incorporate into our design processes. We remain 100% committed to consistently holding our products to the highest standards.
The Lift family has beyond what we could have imagined.
Our eFoil is made for people of all tastes and athletic levels, but Lift’s foundation is rooted in taking water sports to the limit. This is why we will never be done developing new ideas or fine tuning our products. When you purchase our gear, you’re not just buying equipment, you’re investing in a lifetime of customer care, new upgrades and new frontiers. We will never stop trying to make your ride something unlike any other.