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Leadership
The Lift Team
Our Leadership
Lift’s team bring years of experience in foiling, manufacturing, product innovation and building global brands to the watersports industry. Our passion and experience is what has helped Lift separate ourselves from the industry and establish a higher standard in foiling.
NICK LEASON
CO-FOUNDER & CEO
As an engineer and avid surfer in Puerto Rico, Nick brought his dream to reality: creating the world’s first eFoil surf board.
MICHAEL LEASON
CO-FOUNDER
Michael Leason is the cofounder of Lift, and a seasoned entrepreneur with an extensive manufacturing background. He and Nick developed the eFoil from concept to prototype to mass-production reality, while maintaining Lift’s values of quality and community.
The Lift Family
LIFT FOILS
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