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2024-12-04
Lift Foils founder Nick Leason shares the journey from breaking prototypes to revolutionizing water sports with the invention of the eFoil in an exclusive interview with American Surf Magazine.
When Nick Leason combined an electric motor with a hydrofoil in 2015, he was following his instincts as an engineer and waterman. That first experimental prototype, while rudimentary, showed enough promise to spark a vision that would eventually transform how people experience the water.
In an exclusive interview with American Surf Magazine, Nick shares the story of Lift Foils' journey from a small surfboard factory to the development of the first eFoil. From late nights in his father's backyard workshop to breakthrough moments on mountaintops, the interview offers a glimpse into the challenges and triumphs of bringing a new concept to life.
"You can have the best product or service in the world, but if you don't run a good and sound business, it will fail," Nick reflects, offering insights into both the technical and business challenges of bringing a revolutionary product to market. Read the full interview in American Surf Magazine
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