THE LIFT STORY

Lift is a family run business since 2010.

How It All Started Inventing the eFoil

We’ve been riding the products we’ve been making since the beginning, so the constant pursuit for the ultimate ride has always been a part of our DNA. We don’t cut corners. We just obsessively try to perfect.

In 2015, our co-founder Nick Leason - an engineer and avid surfer - came up with the idea for the original eFoil, applying the technology from smart phones, electric vehicles and even drones into a board that would let its rider fly above any body of water without needing to be propelled by wind or waves.

A REVOLUTION

When we announced the eFoil concept, it immediately went viral. It took years of R&D, components sourcing, design, and engineering, but once it was ready eFoiling took on a life of its own, and we’re now very proud to say that we’ve shipped thousands of eFoils worldwide.

TRUE TO OUR ROOTS

At Lift, riding has always come first.
Before we built eFoils, we built surf foils by hand, by feel, and by chasing the purest connection between rider and water. That spirit still drives everything we make today.


Our classic surf foil line is tuned for real sessions, not just glassy days or perfect setups.We work with the best carbon craftsmen in the world, obsess over every flex and flow line, and test every design where it matters: on the water, under real riders, in real conditions.


Because for us, it's not about chasing trends. It's about chasing better rides, every single time.
We are riders. We are builders. And we're still just getting started.

OUR PROMISE

When you purchase Lift Foils products, you’re not just buying equipment, you’re investing in a lifetime of customer care, new upgrades and new frontiers. We're dedicated to being on the edge of technology and performance, and we're proud that when the top professionals in the world attempt their latest feats, they chose Lift.

A Global Family

Lift started with a simple idea. To fly over water.

We launched the first commercial eFoil in 2018 with the LIFT1, then kept pushing. Refining control with LIFT2, extending ride time and expanding options with LIFT3, LIFT3 F, and LIFT4.

Today, with the launch of LIFT5 and LIFTX, we have built faster setups, quieter rides, and surf-first designs that bring riders even closer to the water.

Along the way, we have grown a global family of over 300 demo locations, connecting more people to the freedom and flow of foiling

  • Demo Locations

    300+

  • eFoil Generations

    5

  • Global Offices

    10