{"title":"Black Friday Mast Sale","description":null,"products":[{"product_id":"m2-series-mast-32","title":"M2 Series Mast - 32\"","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe M2 Series masts feature the stiffest high-modulus carbon fiber we can get our hands on, with the same ultra-efficient mast profile featured in our Classic Series. Simply put, it’s the stiffest mast we’ve ever produced, all without sacrificing efficiency. If you want the highest performance mast possible, look no further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe 32” mast is the perfect choice when the surf gets a little bigger and faster. The increased height provides more room for error and enables you to bank tight turns without the wing tips breaching the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eNOTE: This is a mast only, to be used for classic (non eFoil) foiling only. If you have an eFoil, you need a propulsion system, which is a complete unit comprised of a mast, motor, and propeller.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"highlighted\"\u003eWHAT'S INCLUDED:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e32\" Mast\u003c\/li\u003e\n\u003cli\u003eHardware Kit\u003c\/li\u003e\n\u003cli\u003eProtective Cover\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lift Foils","offers":[{"title":"Default Title","offer_id":43783075889315,"sku":"80138","price":1529.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0907\/7155\/files\/M232_Straight.png?v=1780430395"},{"product_id":"m6-foil-mast","title":"M6 Series Mast","description":"\u003cp\u003eOur most premium mast line. Built from high-modulus carbon and our strongest layp to date, the M6 is our slimmest, stiffest mast yet. With a 14mm profile it cuts drag, holds firm under stress, and respons instantly to every movement, giving you a direct connection to your foil for more feel, feedback, and control on every session.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14mm Slim Profile - Cuts drag and tracks effortlessly at speed\u003c\/li\u003e\n\u003cli\u003eHigh-Modulus Carbon - Reduces flex under load for total control \u003c\/li\u003e\n\u003cli\u003eNo Setup Stress- Redesigned baseplate allows you to keep your mast screws in the track and tighten down for faster setup. \u003c\/li\u003e\n\u003cli\u003eLightweight + Responsive - Faster transitions, easier pumping, more connection to your foil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTHREE SIZES\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e28\" M6 MAST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLower inertia for quicker roll-to-roll transitions and sharper feedback underfoot. Ideal for surf, freestyle, and riders who want a tighter, more connected feel. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e30\" M6 MAST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with the Florence Brothers. The 30\" brings a clean blend of glide, control, and responsiveness across small surf, downwind, and flatwater. A go to for most conditions\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e32\" M6 MAST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMore clearance, more control. The added length keeps your foil engaged through chop and steep turns. Perfect for downwind runs, bigger boards, and holding speed through hard carves and big chop. \u003c\/p\u003e","brand":"Lift Foils","offers":[{"title":"28\"","offer_id":46022048317603,"sku":"80168","price":1820.0,"currency_code":"USD","in_stock":true},{"title":"30\" Florence","offer_id":46022048350371,"sku":"80169","price":1920.0,"currency_code":"USD","in_stock":true},{"title":"32\"","offer_id":46022048383139,"sku":"80170","price":1950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0907\/7155\/files\/FlorenceM6Mast30_2_5ab4bdfd-914c-4f22-b746-5f1198f9ed21.png?v=1753203955"},{"product_id":"florence-m6-mast-30","title":"Florence M6 Mast - 30\"","description":"\u003cdiv class=\"OutlineElement Ltr SCXW156880028 BCX0\"\u003e\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eThinner, stiffer, faster. At 30”, the Florence M6 is a weapon. Built to handle downwind, surf, and everything in between.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW156880028 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW156880028 BCX0\"\u003e\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eThe 30” \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eFlorence \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eM6 was built to handle every session. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eIt’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e the \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003emast\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e that balances downwind glide and surf control, thinner for less drag, stiffer for sharper response. With an improved carbon layup and refined cross section, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eit’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e the \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003epiec\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003ee you can trust to ride fast and stay connected no matter the conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW156880028 BCX0\"\u003e\n\u003cspan class=\"TextRun EmptyTextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW156880028 BCX0\"\u003e\n\u003cspan class=\"TextRun EmptyTextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW156880028 BCX0\"\u003e\n\u003cul role=\"list\" class=\"BulletListStyle1 SCXW156880028 BCX0\"\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e30” length is a true quiver killer. Versatile enough for downwind, easy to pump out of a hole, long enough for chop and waves, and an absolute weapon in competition\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eThinner carbon profile cuts drag and unlocks more speed\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eBuilt with M6 carbon, the \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW156880028 BCX0\"\u003ehighest grade\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e carbon \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003ewe’ve\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e used in a mast, delivering top-tier stiffness and responsiveness\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eIncreased stiffness for sharper response and planted feel\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eRedesigned baseplate slots make for a faster setup, no lost bolts\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003eDeveloped with the Florence brothers and tested in real-world conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW156880028 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eSPECS\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW156880028 BCX0\"\u003e\n\u003cul role=\"list\" class=\"BulletListStyle1 SCXW156880028 BCX0\"\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"7\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003e\n\u003cspan class=\"TextRun SCXW156880028 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW156880028 BCX0\"\u003eLength: 30 in \/ 76cm\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"7\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003eConstruction: High Modulus Carbon Fiber\u003c\/li\u003e\n\u003cli class=\"OutlineElement Ltr SCXW156880028 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"7\" aria-setsize=\"-1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"6\" data-font=\"Symbol\" data-leveltext=\"\"\u003eBaseplate: Redesigned system for faster, cleaner setup \u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW156880028 BCX0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Lift Foils","offers":[{"title":"Default Title","offer_id":45816001953955,"sku":"80169","price":1920.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0907\/7155\/files\/FlorenceM6Mast30_2.png?v=1750180282"},{"product_id":"28-m60-mast","title":"28\" M6 Mast","description":"\u003cp\u003eOur most premium mast line. Built from high-modulus carbon and our strongest layp to date, the M6 is our slimmest, stiffest mast yet. With a 14mm profile it cuts drag, holds firm under stress, and respons instantly to every movement, giving you a direct connection to your foil for more feel, feedback, and control on every session.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14mm Slim Profile - Cuts drag and tracks effortlessly at speed\u003c\/li\u003e\n\u003cli\u003eHigh-Modulus Carbon - Reduces flex under load for total control \u003c\/li\u003e\n\u003cli\u003eNo Setup Stress- Redesigned baseplate allows you to keep your mast screws in the track and tighten down for faster setup. \u003c\/li\u003e\n\u003cli\u003eLightweight + Responsive - Faster transitions, easier pumping, more connection to your foil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e28\" M6 MAST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLower inertia for quicker roll-to-roll transitions and sharper feedback underfoot. Ideal for surf, freestyle, and riders who want a tighter, more connected feel. \u003c\/p\u003e","brand":"Lift Foils","offers":[{"title":"Default Title","offer_id":45822909710499,"sku":"80168","price":1820.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0907\/7155\/files\/FlorenceM6Mast30_2_1.png?v=1757446296"}],"url":"https:\/\/liftfoils.com\/collections\/black-friday-mast-sale.oembed","provider":"Lift Foils","version":"1.0","type":"link"}