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The Lift Team
Lift’s team bring years of experience in foiling, manufacturing, product innovation and building global brands to the watersports industry. Our passion and experience is what has helped Lift separate ourselves from the industry and establish a higher standard in foiling.
CO-FOUNDER & CEO
As an engineer and avid surfer in Puerto Rico, Nick brought his dream to reality: creating the world’s first eFoil surf board.
Michael Leason is the cofounder of Lift, and a seasoned entrepreneur with an extensive manufacturing background. He and Nick developed the eFoil from concept to prototype to mass-production reality, while maintaining Lift’s values of quality and community.
Chief Operating Officer
Steward Wagner is Lift’s COO. Stew brings 25+ years of successful experience improving production and operational profitability through experience at Honeywell, Circle L Roofing, and Ameritex Technologies. Under his leadership, Lift has scaled efficiently as we’ve released new eFoil generations.
Chief Technical Officer
Stephen Willes is Lift’s CTO. Stephen brings 20 years of product development experience to the Lift Team, from start-ups to large organizations. Stephen focuses on the strategy and systems which support the efficient execution of product development and delivery of Lift’s ultra-high quality customer experience.
The Lift Family
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Lift has a wide-spread global team focused on providing excellent customer experience and partner support.
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