Lift’s journey to the eFoil has been a decade in the making, and the years of hard work and perseverance truly paid off this summer—it’s been an incredible season. We’ve heard from happy riders all over the world that they’re totally in love with the sensation of flying over the water, and we even saw a few noteworthy fans giving the eFoil a go (looking good, Mark Zuckerberg and Dr. Oz). Foiling is still relatively new as a sport, and we’re in awe of how much it’s already thriving, thanks to the passion of people who are getting out there, trying something new, and exploring.
Where we’ve been
After years spent perfecting our original, hand-crafted hydrofoils, we started selling to the public in 2013. In 2015, Lift founder Nick Leason started working on the electric foil or eFoil. 2018 was a big year for us–after years of research, development, and setting up teams around the world to build the necessary components, we were able to start delivering product. This summer, we hit the huge milestone of shipping over a thousand eFoils around the globe.
Where we are
Now that our eFoils are out in the world, all we hear from customers is how much they want to get another one or that they’re hankering to try a new board for a different experience. With the help of our partner retailers and affiliates in the U.S. and abroad, we’ve brought foiling to a wide demographic who are flying out on lakes, rivers, and oceans. We’ve also opened up demo locations around the globe, so anyone who’s curious can try out the eFoil and quickly learn.
With so much happening, we figured, why wait until 2020 to launch new gear? We just released our line of four new eFoil boards, from larger and more stable boards that are perfect for beginners to smaller and sportier foils for the advanced rider. We’ve also got an entirely new range of classic hydrofoils that are all lightweight and durable. We’ve considered and fine-tuned every detail on all of these new boards, incorporating a combination of premium materials and design features to make for the sleekest and most enjoyable ride on the water.
Where we’re going
Our ultimate goal is to get everyone foiling in some way or another. Beyond that, we now know a thing or two about electric propulsion and watercraft, and Nick has some wild ideas that might take years to develop (though that’s never stopped us before).
“Picture this,” Nick says. “There are endless waves in the open ocean that run as far as you can ride them and we’re working very hard on the way that surfers can access that energy. In three to five years, it’s going to get very futuristic with the craft that gets you there. We’re already doing it with our current gear, but it’s only going to get better.”